With Lancia Pu+Ra HPE, Lancia journey towards the future begins, drawing inspiration from the past. From the iconic round headlights, recalling the legendary Stratos to the horizontal lines that echo the famous Venetian sunshade structure of the Lancia Beta HPE of the 1970s. A perfect symbiosis between past and present, between purity and radicalism, between innovation and emotion. 

# Lancia Cars: A Blend of Design, Innovation and Heritage

Lancia is an Italian car manufacturer that has a long and rich history of producing elegant, innovative and high-performance vehicles. Lancia was founded in 1906 by Vincenzo Lancia, a former racing driver and engineer, who had a passion for creating cars that combined beauty, technology and emotion. Lancia has been part of the Stellantis group since 2021.

## Lancia's Legacy of Innovation

Lancia has always been at the forefront of automotive innovation, introducing many technical features that have become standard in modern cars. Some of these include:

- The unibody chassis, which improved the rigidity and safety of the car, first used in the 1922 Lambda.

- The five-speed gearbox, which enhanced the performance and efficiency of the engine, first used in the 1948 Ardea.

- The V6 engine, which offered more power and smoothness than conventional four-cylinder engines, first used in the 1950 Aurelia.

- The front-wheel drive layout, which improved the handling and traction of the car, first used in the 1960 Flavia.

- The independent suspension system, which increased the comfort and stability of the car, first used in the 1963 Fulvia.

## Lancia's Rallying Heritage

Lancia is also known for its strong rallying heritage, having won more Manufacturers' Championships than any other brand in the World Rally Championship (WRC). Lancia's most successful rally cars include:

- The Stratos, which dominated the WRC from 1974 to 1976, winning three consecutive titles with its distinctive wedge-shaped design and powerful Ferrari V6 engine.

- The 037, which was the last rear-wheel drive car to win the WRC in 1983, with its lightweight body and supercharged engine.

- The Delta, which was the most successful car in WRC history, winning six consecutive titles from 1987 to 1992, with its four-wheel drive system and turbocharged engine.

## Lancia's Current and Future Models

Lancia's current model range consists of only one car: the Ypsilon, a stylish and compact city car that offers comfort, efficiency and personality. The Ypsilon is available in a hybrid version that combines a petrol engine and an electric motor to reduce emissions and fuel consumption.

Lancia's future model 

Range will be expanded with new cars that will express the brand's vision of design, sustainability, technology and electrification. One of these is the Pu+Ra HPE, a concept car that was unveiled in 2021 as a manifesto for the next 10 years. The Pu+Ra HPE is a 100% electric car that has a unique design inspired by Lancia's iconic models such as the Stratos and the Beta HPE. The Pu+Ra HPE also features a circular roof that provides a panoramic view of the sky, refined interiors developed with Cassina, a leading Italian furniture brand, and a tea table that creates a home-feeling atmosphere.

Lancia cars are currently sold only in Italy, but there are plans to expand the sales to other European markets in the near future.

## Conclusion

Lancia cars are more than just vehicles: they are expressions of beauty, innovation and heritage. Lancia cars combine design, sustainability, technology and electrification to create cars that are pure evolution. Lancia cars are for people who appreciate elegance, performance and emotion in their driving experience.